We have found out that product/service training is a must-have for companies that are striving for growth and success. Let us now explore how it can be conducted differently to make it more interesting and engaging. 

#1 Read customer testimonials

The sales team should excel in explaining your products/services and solving issues for the client. To practice these skills, have representatives read the customer feedback. This will help them to learn from clients who use these products daily. By doing so, your team can empathize, identify their pain points, and locate a solution that your product/service can solve. 

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#2 Have sales representatives create product/service training videos

Ideally, sales representatives will practice utilizing the product or mechanism — or use it in the workplace — so they understand how clients use it. The more they use a product/service, the better equipped they are to sell it. You can take this one step further and ask the sales team to create tutorial videos that discuss how to use your product. It is an excellent way for them to practice what they are learning and how to talk to clients about a product in-depth. A sales representative with this kind of product/service training would be well-equipped to earn clients’ trust and convert them into faithful customers. 

#3 Try online training

Another excellent way to provide practical training is to provide online training through webinars and videos in your product/service training program. Online training simulations will mimic how sales representatives must interact with clients and identify their requirements through scenario-based dialogue and quizzes. The trainee might be presented with a hypothetical client, have to answer a few questions, and then select the appropriate product/service for them. 

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#4 Create personalized sales training plans

The sales team and their managers should be totally clear regarding the organizational goals, resources, and objectives. Ideally, these should be discussed properly in a sales training plan made for each representative. This plan should include a panel with a product/service marketer or a product roadmap so that sales representatives can understand what the product/service does now and how it will develop in the future. 

#5 Offer updated product/service training content

Product/service knowledge training should occur consistently. It is essential to provide frequent training when your product/service comes out with new features and tools. Again, your team should be aware of product/service updates so that they can mention those to your clients.

As per reports, Product/Service training market size to grow by USD 2385.09 million From 2022 to 2027.

#6 Implement roleplaying

A tried-and-true roleplaying method helps your salespeople better understand the product/service. Have the sales team play both the client and the salesperson. By roleplaying, your sales team can empathize and put themselves in a client’s shoes, making it easier for them to sell. Of course, it is also vital for them to practice their sales scripts. With roleplaying, the sales team can practice dealing with extreme scenarios, get comfortable breaking up with prospects, and overcome common objections. 

#7 Use product/service training quizzes

Product/service understanding quizzes can provide an engaging format to supplement broader product/service training efforts. It can help keep learners on their toes and engaged when learning specific products/services. By issuing product/service knowledge quizzes, you can motivate reps to retain the information they are learning throughout their product training. If they know they will be tested on the information they are learning, they will be more inclined to engage with the material actively. 

#8 Use gamification

Dousing your team with dry, mundane training content often has diminishing returns. Learners need to be challenged and even entertained. Gamified learning can be a good way for learners to better understand and engage with product/service knowledge material.  

#9 Use audio-visual resources like videos and infographics

Salespeople often benefit from product/service knowledge content that makes learning as straightforward and accessible as possible. That is why using visually engaging content can be an excellent way to retain your representatives’ attention while developing your training content to be more easily graspable. This kind of product/service knowledge training can also be readily accessible — even after their product/service training is over. 

#10 Have sales representatives sit in on focus groups

Having sales representatives see how actual clients use the products/services they sell can be a great way to inform more practical sales efforts. If representatives can realize how actual customers leverage and think of the products/services they offer, they can better understand its appeal and practical applications. Knowing why consumers like your product and how it operates helps the representatives further. 

#11 Give case studies

Case studies make it easier to remember qualities and mechanisms because sales representatives understand how the product/service is used in practice (not just theory). Also, your sales representatives can use past case studies in their sales process. Case studies allow you to highlight some particular aspects of the product or service that will impact your company. This allows you to build credibility and further develop trust. 

#12 Incorporate mobile learning

Some sales teams prefer to learn on the go — when commuting, meal prepping, or taking their daily walk. Therefore, it is important to offer at least some product/service training in a device-friendly way. That can incorporate podcasts, mobile apps, or messaging into your training program. 


How to make product/service training more fun infographics

How to make product/service training more fun infographics

Now that we have discussed how to conduct product/service training effectively, we hope it will help your organization’s training journey. We would love to hear your comments below if you have further questions or suggestions on product/service training! 

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