Digital Marketing Specialist

About the role:

We are seeking candidates to join us as Digital Marketing specialists.

We are seeking sincere, hardworking, and confident candidates with strong knowledge/interest in Digital Marketing for an eLearning organization to enhance the digital presence of Learning Everest on all the platforms thereby increasing the prospective client footfall and better visitor experience.

The candidate will be required to create, deploy, and manage end-to-end digital marketing initiatives of the organization.

The candidate needs to understand our offerings, processes, and then market the product to the customers. We want the candidate to work in a manner that aligns with the organizational vision, mission, and values.

If you are looking for new and exciting challenges and want to grow quickly in a fast-moving learning industry and digital marketing field, then this is the opportunity for you.

Key responsibilities for the role:

• Formulation of digital strategies to build a lasting digital connection with clients.
• Plan, execute, and optimize digital marketing efforts.
• The candidate must be well-versed in the concepts of digital marketing and how the Internet can become a strong asset to securing growing revenue.
• Collaborate to improve user experience on the website.
• Managing, updating, and maintaining of WordPress website.
• Thoroughly understands and able to implement:
  • Keyword research
  • Competitor analysis
  • SEO techniques and capable of doing One-Page optimization and Off-page optimization.
  • Techniques for directory submissions
  • Article submissions
  • Press releases
  • Quality link building strategies.
• Develop content for website, including blogs.
• Design and develop infographics, images, videos, emailers, etc. to be used for Digital Marketing.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
• Acquire insight into online marketing trends and keep strategies up to date.
• Drive traffic to company pages.
• Generate leads for various offerings through various sources.
• Maintain partnerships with media agencies and vendors.
• Manage various social media channels and engage with visitors.
• Plan and conduct webinars to improve outreach efforts.
• Forecast marketing campaign growth and ROI for marketing campaigns.

 Requirements:

• Great spoken and written English communication skills.
• A quick learner, tech-savvy, and a highly organized person
• A proactive attitude and approach rather than a reactive approach.
• Must possess good knowledge of the Digital sector more particularly the eLearning Industry.
• Strong personality with a can-do attitude.
• Previous experience in Digital Marketing is required.
• Following experience preferred:
  • Graphic Designing
  • Video Editing
  • Emailing
  • Social Media Marketing
  • Web meetings
  • Reports
  • WordPress
  • LinkedIn Marketing
  • Facebook Marketing
  • Advanced knowledge of various MS Office tools particularly (Word, Excel, and PowerPoint)

Qualifications:

B. Tech/B.E. + MBA degree required.

Location:

Pune / Remote